On the same day we received two pieces of mail from companies wanting our business. On the outside of one envelope it said: “IMPORTANT OFFER FOR PAST CUSTOMERS.”
On the other: “IMPORTANT INFORMATION ENCLOSED.”
Even though each offer was marked “IMPORTANT,” I discarded both of them.
We are so bombarded daily with sales appeals that it really takes a creative marketer to come up with a pitch that truly grabs our attention.
Yet we know some things are highly important—some far more so than others.
What do you suppose Jesus would consider of supreme importance? We don’t have to wonder.
By studying His life and teachings we can see clearly what stood out for Him above all other claims.
“My food,” He said, “is to do the will of Him who sent Me and to accomplish His work” (John 4:34).
“But seek first His kingdom and His righteousness, and all these things [daily necessities] will be added to you” (Matthew 6:33).
“Do not store up for yourselves treasures on earth . . . . But store up for yourselves treasure in heaven . . . for where your treasure is, there your heart will be also” (Matthew 6:19-21).
Are His priorities our priorities? Are His values ours?
Scripture quotations taken from the NASB: http://www.lockman.org/
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